Step 1 of 3

Tell us about
the business

Fill this in once. We'll use it to generate your full campaign brief, ad angles, qualification criteria and territory summary — automatically.

Business Info

Business Name *

Owner / Main Contact *

Phone Number *

Email Address *

Website URL

Facebook Page URL

Instagram Profile URL

Location & Territory

Town / City *

County / Region

Primary Postcode *

Full Service Area (towns, postcodes or radius)

Business Background

Years Trading

Team Size

What makes this business stand out? (accreditations, experience, reputation)

Step 2 of 3

Services &
target jobs

Trade Type — select all that apply

Job Values

Average Job Value (£) *

£25,000

£2k£75k£150k+

Minimum Job Value to Target (£)

£10,000

£1k£50k£100k

Target Homeowners

Who is the ideal homeowner customer? *

What result does the homeowner actually want? (beyond just the build)

Lead Exclusions

What type of enquiries do you NOT want?

Any areas, job types or situations to avoid in the ads?

Planning Permission

Do your jobs typically need planning permission?

Will you quote jobs where planning isn't yet approved?

Step 3 of 3

Campaign
preferences

Quote Visit Availability

Goals & Expectations

How many qualified quote visits per month are you looking for?

How many jobs can you realistically take on per month at full capacity?

Previous Marketing

Lead platforms used before — select all that apply

What frustrated you most about those platforms?

Anything Else

Anything we should know before building the campaign? (seasonality, busy periods, upcoming availability, sensitivities)

Building your campaign brief

Usually takes around 15 seconds

✦ Analysing business profile...

✦ Mapping service territory...

✦ Building qualification criteria...

✦ Generating ad angles...

✦ Writing campaign brief...

✦ Saving to response tracker...

Campaign Brief — Keystone Scaling

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Tell us aboutthe business

Services &target jobs

Campaignpreferences

Tell us about
the business

Services &
target jobs

Campaign
preferences